{"product_id":"selling-services-clifton-warren-9781032428536","title":"Selling Services: The ABC of Professional Selling","description":"\u003cp\u003eMore than ever, our economy relies on the service industries - but selling services is far different from selling tangible products. \u003c\/p\u003e \u003cp\u003eThis book demystifies the selling of intangibles and teaches the required skills to grow any professional service business. Leveraging his 30 years' experience, leading sales expert Clifton Warren offers 26 lessons to help readers navigate the selling of complex and intangible solutions. Each chapter covers an important concept from A (Accountability) to Z (Zigzagging) in a concise and readable format, including a \"to-do\" action list that makes the book both a workbook and a study guide. By successfully applying the steps discussed in each chapter, professionals will substantially improve their performance and results, and anyone looking to drill down into specific topics will find additional resources to explore. \u003c\/p\u003e \u003cp\u003eB2B sales professionals in banking, insurance, finance, and other services, and small business owners such as lawyers, architects, and engineers, as well as professionals transitioning into sales roles, will appreciate the thorough and easy-to-follow guidance that this book provides.\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Clifton Warren\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 1032428538\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9781032428536\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Routledge\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 09\/11\/2023\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 164\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.54lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.00h x 6.00w x 0.38d","brand":"Clifton Warren","offers":[{"title":"Paperback","offer_id":44717437255935,"sku":"9781032428536","price":42.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_895ca6c4-14e7-401a-85c1-eb55353cc24f.jpg?v=1705688237","url":"https:\/\/www.whiterainbookhouse.com\/products\/selling-services-clifton-warren-9781032428536","provider":"WR Book House","version":"1.0","type":"link"}