{"product_id":"selling-steve-jobs-liver-steven-wells-9780967200842","title":"Selling Steve Jobs' Liver: A Story of Startups, Innovation, and Connectivity in the Clouds","description":"In 2003, Apple co-founder and CEO Steve Jobs was diagnosed with a rare form of pancreatic cancer.\u003cbr\u003eBy 2009, the cancer had spread to his liver. Near death, Jobs flew to Tennessee, where he underwent an organ transplant. The fate of the discarded liver remains a mystery, one that is revealed in \u003cb\u003e\u003ci\u003eSelling Steve Jobs' Liver: A Story of Startups, Innovation, and Connectivity in the Clouds.\u003c\/i\u003e\u003c\/b\u003e \u003cp\u003e\u003c\/p\u003e\u003cb\u003e\u003ci\u003eSelling Steve Jobs' Liver \u003c\/i\u003e\u003c\/b\u003ebegins when two serial-failure entrepreneurs, Nate Pennington and Ignacio Loehman, are contacted by a mysterious man who sells them the technology titan's lost liver. The opportunity inspires them to ideate, innovate, and finally create a new company, Reliqueree, whose mission is to reposition death and dying in the market's mind by replacing 20th century mortuary processes and concepts with fresh thinking and new technology to enable the living to enjoy the benefits of enhanced remembrance and connectivity with those in the post-life. \u003cp\u003e\u003c\/p\u003eDetermined to change the world, Nate and Ignacio create the uLivv, the first device designed to leverage the IoDT (Internet of Departed Things). As part of their launch strategy, Nate and Ignacio repurpose Steve Jobs' genome and liver to create a compelling value and promotional proposition for their new family of products and services. \u003cp\u003e\u003c\/p\u003e\u003cb\u003e\u003ci\u003eSelling Steve Jobs' Liver\u003c\/i\u003e\u003c\/b\u003e takes the reader on an exciting entrepreneurial journey as our duo draw on the legacy and lessons of Steve Jobs for inspiration and guidance as they strive to build their new company, make a dent in the universe, and successfully monetize their dream. Some the challenges they'll face include: \u003cul\u003e\n\u003cli\u003eProperly positioning Reliqueree and the uLivv to the market.\u003c\/li\u003e\n\u003cli\u003eOvercoming reactionary thinking and legal gauntlets.\u003c\/li\u003e\n\u003cli\u003eSolving unique development and content creation challenges.\u003c\/li\u003e\n\u003cli\u003eDemonstrating to a skeptical media Reliqueree's ability to disrupt the world.\u003c\/li\u003e\n\u003c\/ul\u003eThese are just some of the business and personal challenges that will face the Reliqueree team. The journey will be a hard one, fraught with many obstacles and setbacks as the company growth hacks its way to market acceptance and business success. The lessons you'll learn as you accompany our duo on their quest will be invaluable and help inspire you to be \u003cb\u003e\"Insanely Great\"\u003c\/b\u003e in all \u003cb\u003eyour\u003c\/b\u003e future endeavors. \u003cp\u003e\u003c\/p\u003e\u003cb\u003e\u003ci\u003eLiver\u003c\/i\u003e \u003c\/b\u003eis a must read for entrepreneurs, startups, and visionaries, as well as the millions of us who remain fascinated by Steve Jobs and technology's ability to assist us all to \"Think Different\" about life, death, and marketing technology.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Steven Wells,Merrill Chapman\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 0967200849\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9780967200842\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Merrill R Chapman\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 09\/22\/2021\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 316\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.93lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.00h x 6.00w x 0.66d","brand":"Steven Wells","offers":[{"title":"Paperback","offer_id":48443752415487,"sku":"9780967200842","price":19.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_5211d851-846b-4552-8103-f36ab5d6ba0d.jpg?v=1777207603","url":"https:\/\/www.whiterainbookhouse.com\/products\/selling-steve-jobs-liver-steven-wells-9780967200842","provider":"WR Book House","version":"1.0","type":"link"}