{"product_id":"selling-the-hug-your-customers-jack-mitchell-9781260134834","title":"Selling the Hug Your Customers Way: The Proven Process for Becoming a Passionate and Successful Salesperson for Life","description":"\u003cb\u003eLearn how to apply the proven principles of \u003ci\u003eHug Your Customers\u003c\/i\u003e to refine your selling technique, boost your sales, and keep your customers coming back for more.\u003c\/b\u003e\u003cb\u003e\u003cbr\u003e\u003c\/b\u003eIn his groundbreaking books, \u003ci\u003eHug Your Customers\u003c\/i\u003e--a \u003ci\u003eWall Street Journal\u003c\/i\u003e bestseller--and \u003ci\u003eHug Your People\u003c\/i\u003e, Jack Mitchell brought a warm human touch to the often-cold, bottom-line world of business. As the CEO of Mitchell's clothing stores, one of the most successful small businesses in the country, he noticed that customer service and satisfaction get a lot of lip service--but not enough hugs. When you focus on the emotional connection as well as the intellectual aspect of a sale, you form strong lasting relationships that keep your customers returning, sales rising, and business booming.\u003cbr\u003eYou don't have to hug your customers literally, of course. Mitchell's personal approach to customer service involves a simple 5-stage process that anyone can master: \u003cb\u003e\u003cbr\u003e\u003c\/b\u003e\u003cb\u003e1st Stage: Making the Connection\u003c\/b\u003eLearn how to make a great first impression that engages customers immediately--and keeps them coming back again and again.\u003cbr\u003e\u003cb\u003e2nd Stage: Decoding the Mission\u003c\/b\u003eLook for easy-to-read tells to determine what each customer wants--and what you need to do to make him or her happy.\u003cbr\u003e\u003cb\u003e3rd Stage: Show and Share\u003c\/b\u003eInstead of a hard sales pitch, engage your customer in a genuine one-on-one conversation and form a personal connection to you and your product.\u003cbr\u003e\u003cb\u003e4th Stage: Allowing the Buy\u003c\/b\u003eAdopt a warm, relaxed manner to gradually establish trust, gently convince the customer--and ultimately close the deal.\u003cbr\u003e\u003cb\u003e5th Stage: The Kiss Goodbye\u003c\/b\u003eJust as important as first impressions, make a strong lasting impression that makes each customer feel valued, special, and delighted.\u003cb\u003e\u003cbr\u003e\u003c\/b\u003e\u003cb\u003eThe Extra Stage: One for Good Measure\u003c\/b\u003eTake that extra step to follow up on your customers, build on your connections, and make them your customers for life.\u003cbr\u003eThese winning sales strategies will help you adjust your mindset, refine your selling style, and embrace the joy and value of caring for your customers. Mitchell's tried-and-true techniques make it easy to size up your customer quickly and customize your approach perfectly to suit each individual and situation. You'll learn how to be a better listener so you can anticipate your customer's every need. You'll discover the power of positive, passionate words to establish a warm personal connection. Most importantly, you'll be able to close the deal and make that sale in a relaxed friendly manner that people will love. It's a win-win-win for you, your customers, and your business. It's \u003ci\u003eSelling the\u003c\/i\u003e \u003ci\u003eHug Your Customers \u003c\/i\u003eWay. \u003cp\u003e\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Jack Mitchell\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 1260134830\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9781260134834\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e McGraw-Hill Companies\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 06\/04\/2018\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 352\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Hardcover\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 1.00lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 8.60h x 5.80w x 1.20d","brand":"Jack Mitchell","offers":[{"title":"Hardcover","offer_id":44065292189951,"sku":"9781260134834","price":32.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_8bd57c2d-2df7-44d9-90e1-e9e979fc792c.jpg?v=1685400531","url":"https:\/\/www.whiterainbookhouse.com\/products\/selling-the-hug-your-customers-jack-mitchell-9781260134834","provider":"WR Book House","version":"1.0","type":"link"}