{"product_id":"selling-the-invisible-harry-beckwith-9780446672313","title":"Selling the Invisible: A Field Guide to Modern Marketing","description":"\u003cb\u003eSELLING THE INVISIBLE\u003c\/b\u003e is a succinct and often entertaining look at the unique characteristics of services and their prospects, and how any service, from a home-based consultancy to a multinational brokerage, can turn more prospects into clients and keep them. \u003cb\u003eSELLING THE INVISIBLE \u003c\/b\u003ecovers service marketing from start to finish. Filled with wonderful insights and written in a roll-up-your-sleeves, jargon-free, accessible style, such as: \u003cp\u003e\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eGreatness May Get You Nowhere \u003c\/li\u003e\n\u003cli\u003eFocus Groups Don'ts \u003c\/li\u003e\n\u003cli\u003eThe More You Say, the Less People Hear \u0026amp; \u003c\/li\u003e\n\u003cli\u003eSeeing the Forest Around the Falling Trees.\u003c\/li\u003e\n\u003c\/ul\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Harry Beckwith\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 0446672319\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9780446672313\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Grand Central Publishing\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 03\/20\/2012\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 272\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.45lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 7.40h x 5.00w x 0.80d\u003cbr\u003e\u003cbr\u003e\u003cb\u003eReview Citation(s): \u003c\/b\u003e\u003cbr\u003e\u003ci\u003eLibrary Journal\u003c\/i\u003e 12\/01\/2015 pg. 54","brand":"Harry Beckwith","offers":[{"title":"Paperback","offer_id":44043912773887,"sku":"9780446672313","price":18.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_b7df6bf9-8bf5-4dee-80ce-0e3a482b72cd.jpg?v=1684969846","url":"https:\/\/www.whiterainbookhouse.com\/products\/selling-the-invisible-harry-beckwith-9780446672313","provider":"WR Book House","version":"1.0","type":"link"}