{"product_id":"selling-the-president-1920-john-a-morello-9780275970307","title":"Selling the President, 1920: Albert D. Lasker, Advertising, and the Election of Warren G. Harding","description":"\u003cp\u003eModern advertising moved into the 20th century borne on many vehicles and distinguished by many techniques, three of the most frequently used being reason why advertising, celebrity endorsements, and pre-emptive claims. Best known for his reason why advertising, Albert Davis Lasker, president of the Lord \u0026amp; Thomas Agency of Chicago, championed all three techniques, helping Lucky Strike Cigarettes, Van Camp's Pork \u0026amp; Beans, and Sunkist Oranges become business successes. His least known but best work was in the political area, where he helped the Republicans gain control of Congress in 1918, and with the election of Warren G. Harding, recapture the White House in 1920. \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003eThis book covers events leading to Harding's nomination and election and the key role Lasker played in his election. Bringing along the tricks he had used to sell soap, beer, cigarettes, and canned food, Lasker plunged into political advertising, forever changing the way political candidates are publicized.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e John a. Morello\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 0275970302\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9780275970307\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Praeger\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 04\/30\/2001\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 128\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Hardcover\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.86lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.54h x 6.32w x 0.59d\u003cbr\u003e\u003cbr\u003e\u003cb\u003eReview Citation(s): \u003c\/b\u003e\u003cbr\u003e\u003ci\u003eReference and Research Bk News\u003c\/i\u003e 11\/01\/2001 pg. 156","brand":"John a. Morello","offers":[{"title":"Hardcover","offer_id":48086459220223,"sku":"9780275970307","price":95.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_dced18e2-1800-40ce-9bb9-a501170848fc.jpg?v=1769094799","url":"https:\/\/www.whiterainbookhouse.com\/products\/selling-the-president-1920-john-a-morello-9780275970307","provider":"WR Book House","version":"1.0","type":"link"}