{"product_id":"selling-to-china-stanley-chao-9781532052712","title":"Selling to China: A Guide for Small and Medium-Sized Businesses","description":"The conventional wisdom that only large corporations can do business in China is a thing of the past. Small and medium-sized businesses today enjoy the same opportunities in China once granted only to large multinational conglomerates. In Selling to China, author Stanley Chao helps all businesses: - Learn effective ways to deal with Chinese businesspeople and private and state-owned companies - Determine whether certain products or services are viable for the Chinese market - Understand the psyche of the \"Mao Generation\" Chinese, who are now China's business owners, executives, and government leaders - Develop low-cost, market-entry strategies Filled with clear, tangible steps and applicable anecdotes, Selling to China bridges the gap between Western and Chinese cultures, languages, and histories to help businesses enter the Chinese marketplace.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Stanley Chao\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 1532052715\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9781532052712\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e iUniverse\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 08\/31\/2018\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 260\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Hardcover\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 1.18lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.00h x 6.00w x 0.75d\u003cbr\u003e\u003cbr\u003e\u003cb\u003eReview Citation(s): \u003c\/b\u003e\u003cbr\u003e\u003ci\u003eKirkus Reviews\u003c\/i\u003e 10\/01\/2018\u003cbr\u003e\u003ci\u003eForeword\u003c\/i\u003e 10\/08\/2018","brand":"Stanley Chao","offers":[{"title":"Hardcover","offer_id":44124587720959,"sku":"9781532052712","price":34.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_7aad3d5c-9da6-4fc4-a2ae-5caf4c80e58d.jpg?v=1687437662","url":"https:\/\/www.whiterainbookhouse.com\/products\/selling-to-china-stanley-chao-9781532052712","provider":"WR Book House","version":"1.0","type":"link"}