{"product_id":"selling-to-informal-markets-farayi-lameck-ziswa-9781779286451","title":"Selling to Informal Markets: A Corporate Blueprint to Successfully Selling to Africa's Informal Retailers","description":"\u003cb\u003eSelling to Informal Markets\u003c\/b\u003e\u003cbr\u003e\u003cb\u003eHow to Trade, Sell, and Grow in Africa's Real Economy\u003c\/b\u003e.\u003cbr\u003eAfrica is one of the fastest-growing regions in the world. But most businesses fail there for one simple reason, they do not understand informal markets. \u003cp\u003e\u003c\/p\u003e\u003cb\u003eOver 90% of trade in Africa happens informally\u003c\/b\u003e, outside malls, spreadsheets, and corporate systems. If you do not understand this, you will struggle to grow, no matter how big your company is.\u003cbr\u003eIn Selling to Informal Markets, Farayi Ziswa shares \u003cb\u003epractical lessons\u003c\/b\u003e from years of experience as a businessman and sales coach working across African markets. This book shows you how informal markets actually work - and how to succeed inside them. \u003cp\u003e\u003c\/p\u003eThis is not theory. This is \u003cb\u003efield-tested knowledge\u003c\/b\u003e from real selling, real failures, and real results. \u003cp\u003e\u003c\/p\u003e\u003cb\u003eWho this book is for\u003c\/b\u003e\u003cbr\u003eThis book is written for: \u003cbr\u003e* Investors looking to invest in Africa\u003cbr\u003e* CEOs and founders expanding into African markets\u003cbr\u003e* Sales managers and commercial leaders\u003cbr\u003e* Multinational companies earning less than 5% of revenue from Africa\u003cbr\u003e* Young entrepreneurs and informal traders who want to grow their businesses\u003cbr\u003e\u003cb\u003eIf you want to sell, trade, or invest in Africa, this book is for you.\u003c\/b\u003e \u003cp\u003e\u003c\/p\u003e\u003cb\u003eWhat you will learn\u003c\/b\u003e\u003cbr\u003eInside this book, you will learn: \u003cbr\u003e* Why informal markets are structured, not chaotic\u003cbr\u003e* How trust, repetition, and relationships drive sales\u003cbr\u003e* Why Western sales methods often fail in Africa\u003cbr\u003e* How to build simple systems that work in informal trade\u003cbr\u003e* How to grow revenue without fighting the market\u003cbr\u003e* How youth and small traders can find new markets\u003cbr\u003e* How investors and companies can unlock real scale \u003cp\u003e\u003c\/p\u003e\u003cb\u003eWhy this book matters\u003c\/b\u003e\u003cbr\u003eMany companies operate in Africa but remain stuck at the edges.\u003cbr\u003eThey miss the informal market, where the real money moves. \u003cp\u003e\u003c\/p\u003eThis book gives you the tools, mindset, and systems needed to work inside Africa's real economy, not the one imagined in boardrooms. \u003cp\u003e\u003c\/p\u003e\u003cb\u003eAbout the Author\u003c\/b\u003e\u003cbr\u003eFarayi Ziswa is a businessman and sales coach with years of experience working across African markets. Through his coaching work, he helps companies and individuals improve sales performance, understand buyer behavior, and build systems that work in African informal economies. \u003cp\u003e\u003c\/p\u003e\u003cb\u003eIf you are asking yourself: \u003c\/b\u003e\u003cbr\u003e* Why isn't our Africa strategy working?\u003cbr\u003e* Why are our sales stuck at low percentages?\u003cbr\u003e* How do people really buy in informal markets?\u003cbr\u003eThis book will \u003cb\u003echange how you see Africa, and how you sell in it\u003c\/b\u003e.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Farayi Lameck Ziswa\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 1779286457\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9781779286451\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Farayi Lameck Ziswa\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 12\/12\/2025\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 156\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.41lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 8.50h x 5.50w x 0.33d","brand":"Farayi Lameck Ziswa","offers":[{"title":"Paperback","offer_id":48447189188863,"sku":"9781779286451","price":14.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_555ba7de-4782-44c9-a398-a247af8bd97f.jpg?v=1777229438","url":"https:\/\/www.whiterainbookhouse.com\/products\/selling-to-informal-markets-farayi-lameck-ziswa-9781779286451","provider":"WR Book House","version":"1.0","type":"link"}