{"product_id":"selling-to-the-brain-robert-best-9781633376199","title":"Selling to the Brain: The Neuroscience of Becoming a Sales Genius","description":"\u003cp\u003e\u003cstrong\u003eDo you want to dramatically improve your selling performance? Do you want to uncover the tips and tricks that set the sales geniuses apart from the rest?\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003eIn this book, multi-award-winning sales expert and \u003cem\u003eBrain Apps\u003c\/em\u003e author Robert Best will show you how to leverage the latest in neuroscience research to sell directly to your target: your customer's brain.\u003c\/p\u003e\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003e-Learn why and how you should always appeal to your\u003c\/p\u003e\u003cp\u003e customer's emotions.\u003c\/p\u003e\u003cp\u003e-Discover the weird quirks of the human memory that keep you from making an impact on your customer-and how to overcome them.\u003c\/p\u003e\u003cp\u003e-Master the four buying profiles that will reveal where your customer is coming from-and how to best speak to each one so that you can connect with nearly everyone who walks through the door.\u003c\/p\u003e\u003cp\u003e-Craft a quote that works in your favor every step of the way, boosting your chances of making the sale.\u003c\/p\u003e\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003eWhether you're a novice or a sales veteran, understanding how the brain works will make your job easier, clearer, and more lucrative. Plus, you'll find some cool and surprising facts along the way.\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Robert Best\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 1633376192\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9781633376199\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Giant Pivot Table LLC\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 04\/21\/2022\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 310\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 1.01lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.00h x 6.00w x 0.70d","brand":"Robert Best","offers":[{"title":"Paperback","offer_id":44067944759551,"sku":"9781633376199","price":19.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_ccd679a4-fd7f-4f05-9d77-6c7461710866.jpg?v=1685416191","url":"https:\/\/www.whiterainbookhouse.com\/products\/selling-to-the-brain-robert-best-9781633376199","provider":"WR Book House","version":"1.0","type":"link"}