{"product_id":"selling-to-the-us-john-white-9798996821105","title":"Selling to the US: How Indian Manufacturers Win, Keep, and Grow American OEM Customers","description":"\u003cp\u003e\u003cstrong\u003eEvery year, capable Indian manufacturers win contracts with American OEM companies - only to lose them within a short period of time.\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eNot because of price. Not because of capability. But because they misunderstood what US buyers truly value.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eSelling to the US is a practical guide for Indian contract manufacturers who want to do more than win American business - they want to keep it and grow it into long-term, profitable partnerships.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eWritten by John White, a Manufacturing and Supply Chain Executive with nearly 30 years on the American side of the table, this book reveals what OEM buyers are actually looking for - and why the suppliers who figure it out become the ones who get the Tuesday morning phone call when new opportunities arise.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eInside, you'll learn: \u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eHow American OEM buyers evaluate and select suppliers - and what matters far beyond your quoted price\u003c\/li\u003e\n\u003cli\u003eWhy capable manufacturers lose accounts they should have kept\u003c\/li\u003e\n\u003cli\u003eHow to build the communication habits, transparency, and reliability that turn a vendor into a strategic partner\u003c\/li\u003e\n\u003cli\u003eWhat to expect when US customers visit your facility - and how to prepare\u003c\/li\u003e\n\u003cli\u003eHow to navigate the cultural and business gaps that quietly erode even the strongest supplier relationships\u003c\/li\u003e\n\u003cli\u003eRespond effectively to concerns involving price, quality, delivery, and risk\u003c\/li\u003e\n\u003cli\u003eMove beyond transactional selling and create durable strategic partnerships\u003c\/li\u003e\n\u003cli\u003eProtect existing business while identifying opportunities for long-term growth\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eThis is not a book about cold calling or sales tactics. It is a guide to what happens after you get the opportunity - and how to turn that opportunity into lasting growth.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eWhether you are a factory owner, an export manager, or a business development leader at an Indian manufacturing company, this book gives you the insider perspective you need to compete and win in the US OEM market.\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e John White\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9798996821105\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e John White International Publishing\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 07\/16\/2026\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 284\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 1.13lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.00h x 6.00w x 0.77d","brand":"John White","offers":[{"title":"Paperback","offer_id":48998010323199,"sku":"9798996821105","price":19.99,"currency_code":"USD","in_stock":true}],"url":"https:\/\/www.whiterainbookhouse.com\/products\/selling-to-the-us-john-white-9798996821105","provider":"WR Book House","version":"1.0","type":"link"}