{"product_id":"selling-under-the-swastika-pamela-e-swett-9780804773553","title":"Selling Under the Swastika: Advertising and Commercial Culture in Nazi Germany","description":"\u003cp\u003e\u003ci\u003eSelling under the Swastika\u003c\/i\u003e is the first in-depth study of commercial advertising in the Third Reich. While scholars have focused extensively on the political propaganda that infused daily life in Nazi Germany, they have paid little attention to the role played by commercial ads and sales culture in legitimizing and stabilizing the regime. Historian Pamela Swett explores the extent of the transformation of the German ads industry from the internationally infused republican era that preceded 1933 through the relative calm of the mid-1930s and into the war years. She argues that advertisements helped to normalize the concept of a \"racial community,\" and that individual consumption played a larger role in the Nazi worldview than is often assumed. Furthermore, \u003ci\u003eSelling under the Swastika\u003c\/i\u003e demonstrates that commercial actors at all levels, from traveling sales representatives to company executives and ad designers, enjoyed relative independence as they sought to enhance their professional status and boost profits through the manipulation of National Socialist messages.\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Pamela E. Swett\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 0804773556\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9780804773553\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Stanford University Press\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 12\/18\/2013\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 360\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Hardcover\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 1.30lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.00h x 6.20w x 1.00d\u003cbr\u003e\u003cbr\u003e\u003cb\u003eReview Citation(s): \u003c\/b\u003e\u003cbr\u003e\u003ci\u003eChronicle of Higher Education\u003c\/i\u003e 01\/31\/2014 pg. 14\u003cbr\u003e\u003ci\u003eChoice\u003c\/i\u003e 07\/01\/2014","brand":"Pamela E. Swett","offers":[{"title":"Hardcover","offer_id":44120260313343,"sku":"9780804773553","price":75.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_ebae9d17-013e-4aa5-9e80-13463eeaf403.jpg?v=1687413357","url":"https:\/\/www.whiterainbookhouse.com\/products\/selling-under-the-swastika-pamela-e-swett-9780804773553","provider":"WR Book House","version":"1.0","type":"link"}