{"product_id":"selling-with-noble-purpose-lisa-earle-mcleod-9781119700883","title":"Selling with Noble Purpose: How to Drive Revenue and Do Work That Makes You Proud","description":"\u003cp\u003e\u003cb\u003eDon't let anyone tell you that you have to choose between making money and making a difference.\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e\u003ci\u003eSelling With Noble Purpose: How to Drive Revenue and Do Work That Makes You Proud, \u003c\/i\u003e 2nd Edition is an update of the acclaimed book that changed the game in sales. Using real-world data, compelling stories and psychological research, \u003ci\u003eSelling With Noble Purpose\u003c\/i\u003e explains why salespeople who genuinely understand how they can make a difference to customers outsell those who only focus on internal targets and quotas.\u003c\/p\u003e \u003cp\u003eSales leadership experts McLeod and Lotardo reveal how a Noble Sales Purpose (NSP) can drive a team to outstanding sales numbers. Whether you're an executive, manager or aspiring sales leader, you'll discover how to find your own Noble Sales Purpose and create a sales force of True Believers. This new edition covers: \u003c\/p\u003e \u003cul\u003e \u003cli\u003eHow firms overcome ferocious competition and how you can do the same\u003c\/li\u003e \u003cli\u003eWhy sales organizations with a clear NSP outperform traditional sales teams\u003c\/li\u003e \u003cli\u003eHow to avoid the trap of behaving like a transactional salesperson\u003c\/li\u003e \u003cli\u003eWhy well-intended leaders often unknowingly erode purpose and differentiation\u003c\/li\u003e \u003cli\u003eHow to use your NSP to increase customer engagement\u003c\/li\u003e \u003cli\u003eWhy an NSP gives you clarity during times of uncertainty\u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003eIn an era where organizations often believe that money is the primary way to motivate salespeople, \u003ci\u003eSelling with Noble Purpose\u003c\/i\u003e offers and exciting and sustainable alternative.\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Lisa Earle McLeod\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 1119700884\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9781119700883\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Wiley\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 09\/09\/2020\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 336\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Hardcover\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 1.35lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.10h x 6.20w x 1.10d","brand":"Lisa Earle McLeod","offers":[{"title":"Hardcover","offer_id":43995247804671,"sku":"9781119700883","price":29.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_e074deae-82aa-44d5-b557-291dd9aa470f.jpg?v=1683334713","url":"https:\/\/www.whiterainbookhouse.com\/products\/selling-with-noble-purpose-lisa-earle-mcleod-9781119700883","provider":"WR Book House","version":"1.0","type":"link"}