{"product_id":"selling-your-value-proposition-cindy-barnes-9780749479916","title":"Selling Your Value Proposition: How to Transform Your Business Into a Selling Organization","description":"\u003cp\u003eA value proposition is created from the combination of a company's products and services, and the value gained by the customer. It is used to drive better business, and is essential to success for any business - without it, companies are at risk of losing customers and being drowned out in crowded marketplaces. \u003ci\u003e\u003cb\u003eSelling Your Value Proposition\u003c\/b\u003e \u003c\/i\u003eis a practical, user-friendly guide to establishing a streamlined customer-centric selling process to communicate and express value propositions, enabling companies to convey their value-creating stories to customers consistently. \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003eFeaturing case studies and interviews with renowned business leaders and influencers, \u003ci\u003e\u003cb\u003eSelling Your Value Proposition\u003c\/b\u003e \u003c\/i\u003edemonstrates how value propositions adeptly position a business across a range of industries. The techniques and skills shared have all been honed through the authors' experience with more than 600 companies around the world, and clear, step-by-step guidelines will empower all readers to effectively focus their value propositions for competitive success.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Cindy Barnes, Helen Blake, Tamara Howard\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 0749479914\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9780749479916\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Kogan Page\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 05\/30\/2017\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 232\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.73lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.21h x 6.14w x 0.49d","brand":"Cindy Barnes","offers":[{"title":"Paperback","offer_id":45478357139711,"sku":"9780749479916","price":45.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_5da73254-4a7f-4d9c-984b-07df8853e655.jpg?v=1715934991","url":"https:\/\/www.whiterainbookhouse.com\/products\/selling-your-value-proposition-cindy-barnes-9780749479916","provider":"WR Book House","version":"1.0","type":"link"}