{"product_id":"sensible-small-business-advertising-jack-stephens-9781475995008","title":"Sensible Small Business Advertising: Successfully Building Your Business with Effective Advertising","description":"\u003cp\u003eBusinesses fail with and without advertising, but the survival rate is dramatically higher for a business that knows how to effectively advertise. In Sensible Small Business Advertising, author Jack Stephens offers a clear, simple guide for any business owner who wants to make the most efficient use of time, cash, and effort in building, maintaining, and evaluating the effectiveness of an advertising program. \u003c\/p\u003e\u003cp\u003e Jack shares tips and observations from a decade and a half of advertising experience to help small business owners properly employ advertising media. He discusses the two essential types of advertising, focusing on why they are so important, what their strengths are, how they work together to create leads, and how to best use them in a growing business. Sensible Small Business Advertising underscores the importance of developing a good working relationship with ad salespeople and teaches you the way to spell SUCCESS that will stick from start-up to mature business. Informative, useful, and written in an easy, casual, nontechnical format, Sensible Small Business Advertising helps business owners maximize results while minimizing costs through a no-nonsense advertising program.\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Jack Stephens\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 1475995008\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9781475995008\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e iUniverse\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 08\/07\/2013\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 174\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Hardcover\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.79lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 8.50h x 5.50w x 0.56d","brand":"Jack Stephens","offers":[{"title":"Hardcover","offer_id":48439314874623,"sku":"9781475995008","price":26.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_9c14dda6-3301-4b05-9262-3cf1f4c0045c.jpg?v=1777176864","url":"https:\/\/www.whiterainbookhouse.com\/products\/sensible-small-business-advertising-jack-stephens-9781475995008","provider":"WR Book House","version":"1.0","type":"link"}