{"product_id":"sensory-analysis-and-consumer-research-claudia-ruiz-capillas-9783036514260","title":"Sensory Analysis and Consumer Research in New Product Development","description":"\u003cp\u003eSensory analysis and consumer research are relevant tools in innovation and\u003c\/p\u003e\u003cp\u003enew product development, from design to commercialization. This Special Issue\u003c\/p\u003e\u003cp\u003ehas collected 13 valuable scientific contributions, including 1 review, 12 original\u003c\/p\u003e\u003cp\u003eresearch articles and an editorial. The SI provides an interesting outlook\u003c\/p\u003e\u003cp\u003eand better understanding of sensorial analysis with the different techniques and\u003c\/p\u003e\u003cp\u003econsumer research on new product development. Important practical applications\u003c\/p\u003e\u003cp\u003ehave been reported on the development of different novel, functional and\u003c\/p\u003e\u003cp\u003eenhanced products (meat, fish, biscuits, yogurt, porridge, hybrid meat, molecular\u003c\/p\u003e\u003cp\u003eproducts, etc.), which helps increase knowledge in this field. This SI is\u003c\/p\u003e\u003cp\u003every useful for both present and future uses for the different players involved in\u003c\/p\u003e\u003cp\u003ethis kind of product development (industry, companies, researchers, scientists, \u003c\/p\u003e\u003cp\u003emarketing, merchandising, consumers, etc.).\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Claudia Ruiz-Capillas\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 3036514260\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9783036514260\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Mdpi AG\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 10\/28\/2021\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 222\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Hardcover\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 1.50lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.61h x 6.69w x 0.75d","brand":"Claudia Ruiz-Capillas","offers":[{"title":"Hardcover","offer_id":44567291625727,"sku":"9783036514260","price":63.9,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_cc6e634c-ee0e-4e32-bba6-a9176669fdc5.jpg?v=1701376973","url":"https:\/\/www.whiterainbookhouse.com\/products\/sensory-analysis-and-consumer-research-claudia-ruiz-capillas-9783036514260","provider":"WR Book House","version":"1.0","type":"link"}