{"product_id":"sensory-evaluation-techniques-gail-vance-civille-9781032389080","title":"Sensory Evaluation Techniques","description":"\u003cp\u003eThe sixth edition of this classic text brings sensory evaluation to life for new students and experienced professionals alike. A full array of sensory methods is covered - including descriptive techniques, discrimination testing, and consumer research, plus guidance on test design, statistical analysis, and how to translate results into insights for actionable decisions. Like its predecessors, \u003cb\u003e\u003ci\u003eSensory Evaluation Techniques, Sixth Edition\u003c\/i\u003e\u003c\/b\u003e gives a clear and concise presentation of practical solutions, accepted methods, and standard practices, in addition to advanced techniques.\u003c\/p\u003e\u003cp\u003e\u003cb\u003eWhat's new in the sixth edition: \u003c\/b\u003e\u003c\/p\u003e\u003cul\u003e \u003cli\u003eAn expanded chapter on Sensory Physiology, including recent research on individual differences in perception\u003c\/li\u003e \u003cli\u003eA thorough discussion of Thurstonian theory and its application to discrimination methods, including the Tetrad Test\u003c\/li\u003e \u003cli\u003eNew sections on technology in sensory evaluation, including a discussion of software options for data collection\u003c\/li\u003e \u003cli\u003eImproved \u0026amp; updated case studies to aid learning comprehension\u003c\/li\u003e \u003cli\u003eUpdated appendices for Spectrum Method attributes, references, and scales\u003c\/li\u003e \u003cli\u003eUpdated references\u003c\/li\u003e \u003cli\u003eOnline supplemental content\u003c\/li\u003e \u003c\/ul\u003e\u003cp\u003e\u003cb\u003e\u003ci\u003eSensory Evaluation Techniques\u003c\/i\u003e\u003c\/b\u003e remains a practical, relevant, and flexible resource, providing how-to information for a wide variety of users in industry, government, and academia who need the most current information to conduct effective sensory research. It also supplies students with the necessary theoretical background in sensory evaluation methods, applications, and interpretations. \u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Gail Vance Civille, B. Thomas Carr, Katie E. Osdoba\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 1032389087\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9781032389080\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e CRC Press\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 09\/16\/2024\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 537\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Hardcover\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 2.62lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 10.00h x 7.00w x 1.25d","brand":"Gail Vance Civille","offers":[{"title":"Hardcover","offer_id":46140919546111,"sku":"9781032389080","price":150.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_4d8c90c2-3aca-4589-b956-ee8f74273f48.jpg?v=1726597409","url":"https:\/\/www.whiterainbookhouse.com\/products\/sensory-evaluation-techniques-gail-vance-civille-9781032389080","provider":"WR Book House","version":"1.0","type":"link"}