{"product_id":"sensory-evaluation-techniques-gail-vance-civille-9781482216905","title":"Sensory Evaluation Techniques","description":"\u003cp\u003eThis new edition of a bestseller covers all phases of performing sensory evaluation studies, from listing the steps involved in a sensory evaluation project to presenting advanced statistical methods. Like its predecessors, \u003cb\u003eSensory Evaluation Techniques, Fifth Edition\u003c\/b\u003e gives a clear and concise presentation of practical solutions, accepted methods, standard practices, and some advanced techniques. \u003c\/p\u003e \u003cp\u003eThe fifth edition is comprehensively reorganized, revised, and updated. Key highlights of this book include: \u003c\/p\u003e \u003cul\u003e \u003cli\u003eA more intuitive organization\u003c\/li\u003e \u003cli\u003eStatistical methods adapted to suit a more basic consumer methodology\u003c\/li\u003e \u003cli\u003eRearranged material to reflect advances in Internet testing\u003c\/li\u003e \u003cli\u003eNew time-intensity testing methods\u003c\/li\u003e \u003cli\u003eNew chapters on advanced sensory processes, quality control testing, advertising claims, and business challenges\u003c\/li\u003e \u003cli\u003eNew material on mapping and sorting, graph theory, multidimensional scaling, and flash profiling techniques\u003c\/li\u003e \u003cli\u003eExplanations of theories of integrity, amplitude, and balance and blend\u003c\/li\u003e \u003cli\u003eUpdated appendices for spectrum method scales\u003c\/li\u003e \u003cli\u003eUpdated references\u003c\/li\u003e\n\u003c\/ul\u003e\u003cb\u003e \u003c\/b\u003e\u003cp\u003eSensory Evaluation Techniques remains a relevant and flexible resource, providing how-to information for a wide variety of users in industry, government, and academia who need the most current information to conduct effective sensory evaluation and interpretations of results. It also supplies students with the necessary theoretical background in sensory evaluation methods, applications, and interpretations.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Gail Vance Civille, B. Thomas Carr\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 1482216906\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9781482216905\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e CRC Press\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 11\/23\/2015\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 632\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Hardcover\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 2.90lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 10.10h x 7.10w x 1.30d\u003c\/p\u003e","brand":"Gail Vance Civille","offers":[{"title":"Hardcover","offer_id":44065978548479,"sku":"9781482216905","price":200.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_631ec650-23f1-4444-bc48-0db18c2ce618.jpg?v=1685404635","url":"https:\/\/www.whiterainbookhouse.com\/products\/sensory-evaluation-techniques-gail-vance-civille-9781482216905","provider":"WR Book House","version":"1.0","type":"link"}