{"product_id":"sensory-marketing-b-hultn-9781349366491","title":"Sensory Marketing","description":"The book covers the ongoing shift from mass-marketing and micro-marketing to sensory marketing in terms of the increased individualization in the contemporary society. It shows the importance in reaching the individuals' five senses at a deeper level than traditional marketing theories do.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e B. Hult駭, N. Broweus, M. Van Dijk\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 1349366498\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9781349366491\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Palgrave MacMillan\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 05\/21\/2009\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 183\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.66lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.00h x 6.00w x 0.46d","brand":"B. Hult駭","offers":[{"title":"Paperback","offer_id":44064341164287,"sku":"9781349366491","price":54.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_29b3ca02-3594-4423-ac95-35d7d5d4a235.jpg?v=1685394905","url":"https:\/\/www.whiterainbookhouse.com\/products\/sensory-marketing-b-hultn-9781349366491","provider":"WR Book House","version":"1.0","type":"link"}