{"product_id":"sensory-marketing-b-hultzsn-9780230576575","title":"Sensory Marketing","description":"The book covers the ongoing shift from mass-marketing and micro-marketing to sensory marketing in terms of the increased individualization in the contemporary society. It shows the importance in reaching the individuals' five senses at a deeper level than traditional marketing theories do.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e B. Hultén, N. Broweus, M. Van Dijk\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 0230576575\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9780230576575\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Palgrave MacMillan\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 05\/21\/2009\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 183\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Hardcover\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.95lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.20h x 6.20w x 0.70d","brand":"B. Hultén","offers":[{"title":"Hardcover","offer_id":46216951693567,"sku":"9780230576575","price":69.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_bbb95a94-5976-44f6-9af2-e9f1510b25c0.jpg?v=1728513845","url":"https:\/\/www.whiterainbookhouse.com\/products\/sensory-marketing-b-hultzsn-9780230576575","provider":"WR Book House","version":"1.0","type":"link"}