{"product_id":"sensory-marketing-bertil-hulten-9781526423252","title":"Sensory Marketing: An Introduction","description":"Authored by Bertil Hultén, one of the world′s leading professors of sensory marketing, this text brilliantly explains the techniques through which a sensory experience can be created to surround a consumer. Sensory experiences combine not only to increase the chance of an immediate sale, but to influence perception of a product which then plays into a customer′s chance of return, and brand loyalty for the future.\u003cbr\u003e \u003cbr\u003e - Hulten provides definitions, insight boxes, questions and case studies to provide an engaging learning experience.\u003cbr\u003e - The author is one of the most published professors in the field, sharing exclusive expertise and experience.\u003cbr\u003e - The book is thorough yet accessible, dedicating a chapter to each of the 5 senses.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Bertil Hulten\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 1526423251\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9781526423252\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Sage Publications Ltd\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 07\/29\/2020\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 240\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.86lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.61h x 6.69w x 0.51d","brand":"Bertil Hulten","offers":[{"title":"Paperback","offer_id":48995892363519,"sku":"9781526423252","price":106.0,"currency_code":"USD","in_stock":true}],"url":"https:\/\/www.whiterainbookhouse.com\/products\/sensory-marketing-bertil-hulten-9781526423252","provider":"WR Book House","version":"1.0","type":"link"}