{"product_id":"sensory-marketing-bertil-hultn-9781526423245","title":"Sensory Marketing: An Introduction","description":"Authored by Bertil Hult駭, one of the world′s leading professors of sensory marketing, this text brilliantly explains the techniques through which a sensory experience can be created to surround a consumer. Sensory experiences combine not only to increase the chance of an immediate sale, but to influence perception of a product which then plays into a customer′s chance of return, and brand loyalty for the future.\u003cbr\u003e \u003cbr\u003e - Hulten provides definitions, insight boxes, questions and case studies to provide an engaging learning experience.\u003cbr\u003e - The author is one of the most published professors in the field, sharing exclusive expertise and experience.\u003cbr\u003e - The book is thorough yet accessible, dedicating a chapter to each of the 5 senses.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Bertil Hulten\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 1526423243\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9781526423245\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Sage Publications Ltd\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 07\/29\/2020\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 240\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Hardcover\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 1.29lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.61h x 6.69w x 0.56d","brand":"Bertil Hulten","offers":[{"title":"Hardcover","offer_id":44717662503167,"sku":"9781526423245","price":180.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_edede216-9372-4a70-9a4d-43745f88c7b3.jpg?v=1705689073","url":"https:\/\/www.whiterainbookhouse.com\/products\/sensory-marketing-bertil-hultn-9781526423245","provider":"WR Book House","version":"1.0","type":"link"}