{"product_id":"serve-bob-idea-man-hooey-9781998014088","title":"Serve","description":"\u003cp\u003e\u003cstrong\u003e\u003cem\u003eDedicated to our 'Clients', who may choose, at times, to be our 'Customers'\u003c\/em\u003e\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003cp\u003eAs you dip into \u003cstrong\u003e'SERVE!' \u003c\/strong\u003eyou might notice we have used the word 'client' sprinkled throughout this publication on \u003cstrong\u003e\u003cem\u003eIdea-rich strategies for enhanced customer service;\u003c\/em\u003e\u003c\/strong\u003e in some cases, using both 'client\/customer'. This is a \u003cem\u003edeliberate\u003c\/em\u003e choice in our vocabulary and a \u003cem\u003efoundational\u003c\/em\u003e change in mindset we feel necessary to help you enhance your chances of attracting and retaining customers who will become your biggest fans and champions (ie, clients). \u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003cp\u003eBusiness success is built on establishing mutually profitable relationships; relationships where you make the customer (client) feel special. \u003c\/p\u003e\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eTheir secret\u003c\/strong\u003e is in how they 'visualize' and more effectively approach everyone, which results in higher levels of success with their prospective clients. \u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003cp\u003e- \u003cstrong\u003eThey 'see' clients\u003c\/strong\u003e vs. customers walk into their locations and act accordingly. \u003c\/p\u003e\u003cp\u003e- \u003cstrong\u003eThey 'see' clients\u003c\/strong\u003e when they pick up the phone or walk into an office or boardroom.\u003c\/p\u003e\u003cp\u003e- \u003cstrong\u003eThey 'see' clients\u003c\/strong\u003e when there is a concern or something that needs to be fixed or replaced. They act with a long-term view.\u003c\/p\u003e\u003cp\u003e- \u003cstrong\u003eThey 'see' clients\u003c\/strong\u003e who gladly become raving fans and champions for them.\u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003cp\u003eTake a moment and reflect on the underlying \u003cem\u003e'\u003c\/em\u003edifferences' in the meanings of these two words. The way a person who does business with you can be approached and treated will directly impact your results. In the past, you may have referred to them as customers. \u003cstrong\u003ePlease think of them as long-term clients!\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eWhen you \u003cem\u003e'Make ME Feel Special!'\u003c\/em\u003e you enhance your chances of converting 'me' from a one-time customer to a long-term raving client and champion. \u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003cp\u003e\u003cstrong\u003e\u003cem\u003eClient vs. Customer: Aren't they really the same thing?\u003c\/em\u003e\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003e\u003cem\u003e \u003c\/em\u003e\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eWebster's defines these \u003cem\u003eseemingly\u003c\/em\u003e interchangeable words \u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003cp\u003e- \u003cstrong\u003eCustomer: \u003c\/strong\u003e one that purchases a 'commodity' or service \u003c\/p\u003e\u003cp\u003e\u003cstrong\u003e \u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003e- \u003cstrong\u003eClient: \u003c\/strong\u003e one that is \u003cstrong\u003e'under-the-protection'\u003c\/strong\u003e of another; a person who engages the professional advice or services of another\u003cstrong\u003e \u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003e\u003cem\u003e \u003c\/em\u003e\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003eEver wondered why the top performing business owners and sales superstars sell so much better and make so much more money than their counterparts? Plus, they seem to do it much easier, too. \u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Bob 'Idea Man' Hooey\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 1998014088\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9781998014088\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Success Publications\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 01\/14\/2024\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 40\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.11lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 8.00h x 5.00w x 0.08d","brand":"Bob 'Idea Man' Hooey","offers":[{"title":"Paperback","offer_id":48446046765311,"sku":"9781998014088","price":9.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_9a1f27ba-8244-4943-9844-243fa96a21e8.jpg?v=1777222269","url":"https:\/\/www.whiterainbookhouse.com\/products\/serve-bob-idea-man-hooey-9781998014088","provider":"WR Book House","version":"1.0","type":"link"}