{"product_id":"service-design-debra-paul-9781780177274","title":"Service Design: A practical guide to creating customer centric services","description":"\u003cp\u003e\u003cstrong\u003eDelivering great service is no longer optional, it's essential. This practical guide unlocks the power of service design and equips service designers with proven frameworks and techniques that enable the co-creation of customer-centric services. This book features an extensive, illustrative case study to support service design practice.\u003c\/strong\u003e\u003c\/p\u003e \u003cp\u003eService Design is THE guide for service designers, business leaders and digital change professionals wanting to find out more about this evolving and dynamic discipline. It bridges the gap between theory and practice, enabling the innovative design of customer-centric services that meet customer needs, from the first interaction to the final outcome.\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Debra Paul,Jonathan Hunsley\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 1780177275\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9781780177274\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e BCS, the Chartered Institute for IT\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 07\/07\/2026\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 338\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 1.61lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.61h x 6.69w x 0.92d","brand":"Debra Paul","offers":[{"title":"Paperback","offer_id":48871428489471,"sku":"9781780177274","price":45.99,"currency_code":"USD","in_stock":true}],"url":"https:\/\/www.whiterainbookhouse.com\/products\/service-design-debra-paul-9781780177274","provider":"WR Book House","version":"1.0","type":"link"}