{"product_id":"service-franchising-ilan-alon-9780387281827","title":"Service Franchising: A Global Perspective","description":"\u003cp\u003eService Franchising extracts observations about international franchising from both the scholarly and trade literature. The work adds insight gleaned through extensive research and the experiences of the author. As a result, the book advances the body of knowledge on international franchising for the academic community. Besides being a breakthrough text for researchers in business and economics, the book offers guidance for franchisors and franchisees in their efforts to achieve success in the global marketplace. The author has made major contributions to the understanding of franchising, both through his own research and his compilation and review of the work of other researchers. Alon pioneered research into the internationalization of franchising with his published studies from Asia, Europe, Latin America and other parts of the world.\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Ilan Alon\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 0387281827\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9780387281827\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Springer\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 10\/24\/2005\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 264\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Hardcover\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 1.32lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.56h x 6.34w x 0.84d","brand":"Ilan Alon","offers":[{"title":"Hardcover","offer_id":48517303304447,"sku":"9780387281827","price":109.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_840e5aa8-6472-457e-be9c-f27f48ebb0ea.jpg?v=1778731233","url":"https:\/\/www.whiterainbookhouse.com\/products\/service-franchising-ilan-alon-9780387281827","provider":"WR Book House","version":"1.0","type":"link"}