{"product_id":"service-logic-christian-grzinroos-9781636513850","title":"Service Logic","description":"\u003cp\u003eService Logic by Christian Grönroos provides a transformative approach to understanding value creation in the service economy. As businesses shift from product-centric models to service-focused strategies, this book redefines how organizations can engage with customers to co-create value. \u003c\/p\u003e\u003cp\u003eGrönroos introduces readers to the core principles of service logic, emphasizing the dynamic interactions between businesses and customers as the foundation for value generation. With practical insights and detailed case studies, the book explores topics like service ecosystems, the role of networks in value creation, and the integration of customer processes into service design. \u003c\/p\u003e\u003cp\u003eThis book challenges traditional marketing and management practices, advocating for a holistic approach where the customer becomes a partner in the value-creation process. Ideal for professionals, academics, and students, Service Logic equips readers to develop innovative strategies for delivering customer-centric solutions in a highly competitive global marketplace. \u003c\/p\u003e\u003cp\u003eBy combining theoretical frameworks with actionable guidance, this book is an essential resource for businesses seeking to thrive in today's service-dominated economy. \u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Christian Grönroos,Vibrant Publishers\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 1636513859\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9781636513850\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Vibrant Publishers\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 02\/06\/2025\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 264\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.79lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.00h x 6.00w x 0.55d","brand":"Christian Grönroos","offers":[{"title":"Paperback","offer_id":48445474636031,"sku":"9781636513850","price":90.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_045b2b61-ef9f-4e4d-9a22-a0e0b0dac84a.jpg?v=1777218773","url":"https:\/\/www.whiterainbookhouse.com\/products\/service-logic-christian-grzinroos-9781636513850","provider":"WR Book House","version":"1.0","type":"link"}