{"product_id":"service-management-christian-grzinroos-9781636513836","title":"Service Management","description":"\u003cp\u003e\u003cem\u003eService Management \u003c\/em\u003eby Christian Grönroos is a definitive guide for managing and delivering exceptional service experiences in today's customer-centric business landscape. Drawing on decades of pioneering research, Grönroos introduces readers to practical frameworks that focus on service design, delivery, and recovery. \u003c\/p\u003e\u003cp\u003eThis book emphasizes the importance of integrating service management into every aspect of an organization, from leadership and employee engagement to customer relationship strategies. Readers will gain insights into creating a service-oriented culture, measuring service quality, and leveraging customer feedback to drive continuous improvement. \u003c\/p\u003e\u003cp\u003eWhether you're a business leader, educator, or student, \u003cem\u003eService Management \u003c\/em\u003eequips you with the tools to develop strategies that ensure operational efficiency while maximizing customer satisfaction. By bridging theory and real-world applications, this essential text prepares you to excel in a global economy where service is the key differentiator. \u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Christian Grönroos,Vibrant Publishers\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 1636513832\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9781636513836\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Vibrant Publishers\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 02\/06\/2025\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 210\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.63lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.00h x 6.00w x 0.44d","brand":"Christian Grönroos","offers":[{"title":"Paperback","offer_id":47419546370303,"sku":"9781636513836","price":90.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_6feaf541-3afc-4341-b17c-84316e39af1d.jpg?v=1761512250","url":"https:\/\/www.whiterainbookhouse.com\/products\/service-management-christian-grzinroos-9781636513836","provider":"WR Book House","version":"1.0","type":"link"}