{"product_id":"service-management-john-r-bryson-9783030520595","title":"Service Management: Theory and Practice","description":"\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e \u003cp\u003e\u003c\/p\u003e\u003cp\u003eThis textbook offers a fully integrated approach to the theory and practice of service management, exploring the operational dynamics, management issues and business models deployed by service firms. It builds on recent developments in service science as an interdisciplinary research area with emphasis on integration, adaptability, optimization, sustainability and rapid technological adoption.\u003c\/p\u003e The book explores seven fundamental processes that are key to successfully managing service businesses, helping students gain insights into: \u003cp\u003e\u003c\/p\u003e \u003cp\u003e\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003ehow to manage service businesses, with coverage of both small firms and large transnationals\u003c\/li\u003e\n\u003cli\u003eservice business models, operations and productivity\u003c\/li\u003e\n\u003cli\u003emanaging service employees\u003c\/li\u003e\n\u003cli\u003ehow service firms engage in product and process innovation\u003c\/li\u003e\n\u003cli\u003emarketing, customers and service experiences\u003c\/li\u003e\n\u003cli\u003einternationalization of service businesses\u003c\/li\u003e\n\u003cli\u003ethe ongoing servitization of manufacturing\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003e\u003c\/p\u003e \u003cp\u003eThis unique textbook is an ideal resource for upper undergraduate and postgraduate students studying service businesses and practitioners. \u003cb\u003e\u003c\/b\u003e\u003c\/p\u003e\u003cbr\u003e\u003cp\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e John R. Bryson, Jon Sundbo, Lars Fuglsang\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 3030520595\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9783030520595\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Palgrave MacMillan\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 11\/27\/2020\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 287\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 1.17lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 10.00h x 7.00w x 0.64d\u003c\/p\u003e","brand":"John R. Bryson","offers":[{"title":"Paperback","offer_id":43942970786047,"sku":"9783030520595","price":109.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/products\/img_b6d42f48-fe4d-436c-b4b8-c06b9c7fe802.jpg?v=1681495462","url":"https:\/\/www.whiterainbookhouse.com\/products\/service-management-john-r-bryson-9783030520595","provider":"WR Book House","version":"1.0","type":"link"}