{"product_id":"service-marketing-christian-grzinroos-9781636513812","title":"Service Marketing","description":"\u003cp\u003eDelve into the intricacies of Service Marketing with Christian Grönroos, a globally renowned expert in service management and relationship marketing. This book offers a fresh perspective on how services differ from goods, emphasizing the critical role of customer relationships, value co-creation, and the dynamic nature of service offerings in modern economies. \u003c\/p\u003e\u003cp\u003eGrönroos challenges conventional marketing frameworks by presenting innovative theories on service logic and customer experience management. This essential resource is packed with real-world case studies and practical examples, making it a valuable guide for students, educators, and professionals seeking to understand the evolving landscape of services. \u003c\/p\u003e\u003cp\u003eWith its focus on creating long-term customer relationships, Service Marketing equips readers to rethink traditional approaches and adopt strategies that drive loyalty and business success. Whether you are in hospitality, retail, or any service-oriented industry, this book is your definitive guide to mastering service marketing in a competitive global marketplace. \u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Christian Grönroos, Vibrant Publishers\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 1636513816\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9781636513812\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Vibrant Publishers\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 02\/06\/2025\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 244\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.73lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.00h x 6.00w x 0.51d","brand":"Christian Grönroos","offers":[{"title":"Paperback","offer_id":46906861650175,"sku":"9781636513812","price":90.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_1bb23562-2a18-48e8-b525-4994b2ffe9c7.jpg?v=1748771605","url":"https:\/\/www.whiterainbookhouse.com\/products\/service-marketing-christian-grzinroos-9781636513812","provider":"WR Book House","version":"1.0","type":"link"}