{"product_id":"service-marketing-communications-jochen-wirtz-9781944659219","title":"Service Marketing Communications","description":"Developing an effective service marketing communications strategy starts with a good understanding of the service product and its prospective buyers. It is essential to understand target market segments and their exposure to different media, consumers' awareness of the service product, their attitudes toward it, and how they can easily evaluate the products characteristics prior to purchase, and during and after consumption. Service Marketing Communications is the fifth volume in the Winning in Service Markets Series by services marketing expert Jochen Wirtz. Scientifically grounded, accessible and practical, the Winning in Service Markets Series bridges the gap between cutting-edge academic research and industry practitioners, and features best practices and latest trends on services marketing and management from around the world.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Jochen Wirtz\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 1944659218\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9781944659219\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Ws Professional\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 10\/14\/2017\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 82\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.27lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.00h x 6.00w x 0.17d","brand":"Jochen Wirtz","offers":[{"title":"Paperback","offer_id":44125673586943,"sku":"9781944659219","price":9.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_a4240595-7467-4436-a86b-de4a8aceac32.jpg?v=1687444022","url":"https:\/\/www.whiterainbookhouse.com\/products\/service-marketing-communications-jochen-wirtz-9781944659219","provider":"WR Book House","version":"1.0","type":"link"}