{"product_id":"service-marketing-management-clifford-short-9781632406972","title":"Service Marketing Management","description":"As an essential part of marketing, service marketing deals with the different types of services provided by the firm to its customers. It is divided in two major areas namely, business-to-business services and business-to-customer services. The main services under this area are financial services, hospitality, telecommunication services, health care, tourism, entertainment services, etc. This book is compiled in such a manner, that it will provide in-depth knowledge about the theory and practice of service marketing. Most of the topics introduced in it cover new techniques and the applications of the subject. Coherent flow of topics, student-friendly language and extensive use of examples make this textbook an invaluable source of knowledge.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Clifford Short\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 1632406977\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9781632406972\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Clanrye International\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 05\/25\/2018\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 231\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Hardcover\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 1.37lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 10.00h x 7.00w x 0.56d","brand":"Clifford Short","offers":[{"title":"Hardcover","offer_id":48449884651775,"sku":"9781632406972","price":152.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_49f8d559-2591-4b24-b12f-a9d403a157ee.jpg?v=1777265326","url":"https:\/\/www.whiterainbookhouse.com\/products\/service-marketing-management-clifford-short-9781632406972","provider":"WR Book House","version":"1.0","type":"link"}