{"product_id":"services-marketing-and-management-audrey-gilmore-9780761941583","title":"Services Marketing and Management","description":"\u003cb\u003eServices Marketing and Management \u003c\/b\u003eprovides an in-depth consideration of how services are conceptualized, designed and managed, creating the basis for a clear understanding of the multi-dimensional aspects of services.  \u003cp\u003e\u003cb\u003e\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eUnlike many textbooks on services marketing this book puts services management and delivery in context. Firstly, it explores the effect of organizational structures, management styles, internal marketing and management competencies on service management decision making and implementation. Secondly, \u003cb\u003eServices Marketing and Management\u003c\/b\u003e considers detailed examples of not-for-profit and for-profit service organizations and service delivery.\u003c\/p\u003e \u003cp\u003e\u003cb\u003e\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eFinally, this text addresses contemporary issues for services managers and speculates on some of the challenges for the future of services marketing. \u003c\/p\u003e \u003cp\u003e\u003c\/p\u003e \u003cp\u003eThis textbook is designed for postgraduate and MBA students of services management and services marketing courses as well as undergraduates.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Audrey Gilmore\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 0761941584\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9780761941583\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Sage Publications Ltd\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 05\/15\/2003\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 216\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.88lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.50h x 6.74w x 0.53d\u003c\/p\u003e","brand":"Audrey Gilmore","offers":[{"title":"Paperback","offer_id":48443666759935,"sku":"9780761941583","price":82.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_40a72d4e-3ae7-489e-a5e0-a3347db3bb75.jpg?v=1777206998","url":"https:\/\/www.whiterainbookhouse.com\/products\/services-marketing-and-management-audrey-gilmore-9780761941583","provider":"WR Book House","version":"1.0","type":"link"}