{"product_id":"services-marketing-jochen-wirtz-9781944659004","title":"Services Marketing: People, Technology, Strategy (Eighth Edition)","description":"Services Marketing: People, Technology, Strategy is the eighth edition of the globally leading textbook for Services Marketing by Jochen Wirtz and Christopher Lovelock, extensively updated to feature the latest academic research, industry trends, and technology, social media and case examples.This textbook takes on a strong managerial approach presented through a coherent and progressive pedagogical framework rooted in solid academic research. Featuring cases and examples from all over the world, Services Marketing: People, Technology, Strategy is suitable for students who want to gain a wider managerial view of Services Marketing.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Jochen Wirtz, Christopher Lovelock\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 1944659005\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9781944659004\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e World Scientific Publishing Company\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 04\/11\/2016\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 800\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Hardcover\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 3.80lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 10.90h x 8.70w x 1.10d","brand":"Jochen Wirtz","offers":[{"title":"Hardcover","offer_id":43940251205887,"sku":"9781944659004","price":78.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/products\/img_07771ce7-fefc-40f6-8243-e1c9f3720488.jpg?v=1681446116","url":"https:\/\/www.whiterainbookhouse.com\/products\/services-marketing-jochen-wirtz-9781944659004","provider":"WR Book House","version":"1.0","type":"link"}