{"product_id":"services-marketing-jochen-wirtz-9781944659790","title":"Services Marketing: People, Technology, Strategy (Ninth Edition)","description":"Services Marketing: People, Technology, Strategy is the ninth edition of the globally leading textbook for Services Marketing by Jochen Wirtz and Christopher Lovelock, extensively updated to feature the latest academic research, industry trends, and technology, social media, and case examples.This book takes on a strong managerial approach presented through a coherent and progressive pedagogical framework rooted in solid academic research. It features cases and examples from all over the world and is suitable for students who want to gain a wider managerial view.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Jochen Wirtz, Christopher Lovelock\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 194465979X\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9781944659790\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e World Scientific Publishing Company\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 10\/28\/2021\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 684\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Hardcover\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 3.50lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 11.00h x 8.30w x 1.10d","brand":"Jochen Wirtz","offers":[{"title":"Hardcover","offer_id":44634732593407,"sku":"9781944659790","price":118.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_6ef054d4-91f2-4313-9981-c5bdf8b283d5.jpg?v=1703590630","url":"https:\/\/www.whiterainbookhouse.com\/products\/services-marketing-jochen-wirtz-9781944659790","provider":"WR Book House","version":"1.0","type":"link"}