{"product_id":"services-marketing-s-kher-9789351642589","title":"Services Marketing","description":"1 Introduction to Services Marketing 2 Traditional Marketing Mix Elements in Services 3 Service Process 4 Service People and physical Evidence 5 Applications of Service Marketing Case Studies\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e S. Kher\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 9351642585\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9789351642589\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Nirali Prakashan\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 12\/01\/2014\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 242\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.97lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.69h x 7.44w x 0.51d","brand":"S. Kher","offers":[{"title":"Paperback","offer_id":47419635892479,"sku":"9789351642589","price":23.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_0ac7914b-0c86-48f1-ae93-2f8034796f50.jpg?v=1761512864","url":"https:\/\/www.whiterainbookhouse.com\/products\/services-marketing-s-kher-9789351642589","provider":"WR Book House","version":"1.0","type":"link"}