{"product_id":"services-marketing-william-chitty-9780190303167","title":"Services Marketing","description":"\u003cem\u003eServices Marketing Second Edition\u003c\/em\u003e helps students understand the role that services marketing plays in creating customer value, and the increasing contributions that services make to national economies. Service marketers need to understand the practical implications associated with the definitive characteristics of services because that knowledge will enable them to recognise, and effectively manage, the marketing opportunities arising from global service-based economies. \u003cp\u003e\u003c\/p\u003eThis text encourages students to develop an understanding of the service processes that create value for identified target markets. An analytical learning approach, based on applying established and evolving services marketing concepts for Australasian organisations, is the rationale of the pedagogy adopted by this text. That approach is warranted for two reasons: \u003cbr\u003e - Australian and New Zealand service organisations are developing closer economic ties with the growing markets of their South-East Asian counterparts. \u003cbr\u003e - By understanding Australasian service organisations, students will be able to adopt an international perspective on services marketing.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e William Chitty, Steven D'Alessandro, David Gray\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 0190303166\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9780190303167\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Oxford University Press, USA\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 09\/18\/2019\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 496\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 2.20lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.70h x 8.00w x 0.80d","brand":"William Chitty","offers":[{"title":"Paperback","offer_id":44119394517247,"sku":"9780190303167","price":90.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_61409e08-4703-443c-9571-ddbf55700282.jpg?v=1687409114","url":"https:\/\/www.whiterainbookhouse.com\/products\/services-marketing-william-chitty-9780190303167","provider":"WR Book House","version":"1.0","type":"link"}