{"product_id":"setting-up-shop-jane-webster-9781448665747","title":"Setting Up Shop: Low Cost Marketing Strategies For Independent Retail Stores","description":"The weak economy has taught us all some serious lessons about what customers are really looking for. These lessons have demanded some serious adjustments in how we do business-the way we evaluate our business, the way we market our business, and the way we conduct our business. And, of course, everything costs a lot more money. Retail is failing left and right, and anybody that isn't a chain retailer has twice as much of a challenge ahead of them in terms of attracting and keeping business. Especially since the retail slump isn't entirely about the economy-it's also about the internet. Retailers have got to work harder than ever to compete with the in-home shopping experience.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Jane Webster\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 1448665744\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9781448665747\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Createspace Independent Publishing Platform\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 01\/13\/2010\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 82\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.27lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.02h x 5.98w x 0.17d","brand":"Jane Webster","offers":[{"title":"Paperback","offer_id":48439178887423,"sku":"9781448665747","price":9.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_cf6eb18d-72a7-4fa7-8e85-d0c7ddb62b81.jpg?v=1777175968","url":"https:\/\/www.whiterainbookhouse.com\/products\/setting-up-shop-jane-webster-9781448665747","provider":"WR Book House","version":"1.0","type":"link"}