{"product_id":"seven-layers-of-social-media-gohar-f-khan-9781507823200","title":"Seven Layers of Social Media Analytics: Mining Business Insights from Social Media Text, Actions, Networks, Hyperlinks, Apps, Search Engine, and Locat","description":"\u003cb\u003e Alert: A more comprehensive edition of this book is now available \u003c\/b\u003e: https: \/\/www.amazon.com\/Creating-Value-Social-Media-Analytics\/dp\/1977543979 \u003cbr\u003e The book offers concepts, tools, tutorials, and case studies that business managers need to extract and analyze the seven layers of social media data, including text, actions, networks, apps, hyperlinks, search engines, and location layers. Social media analytics is about converting unstructured social media data into meaningful business insights. By the end of this book, you will have mastered the concepts, techniques, and tools used to extract business insights from social media that help increase brand loyalty, generate leads, drive traffic, and ultimately make good business decisions. The book is non-technical in nature best suited for business managers, owners, consultants, students, and professors, etc. \u003cp\u003e Here is how the book is structured: \u003c\/p\u003e \u003cp\u003eChapter 1: The Seven Layers of Social Media Analytics\u003c\/p\u003e \u003cp\u003eChapter 2: Understanding Social Media\u003c\/p\u003e \u003cp\u003eChapter 3: Social Media Text Analytics\u003c\/p\u003e \u003cp\u003eChapter 4: Social Media Network Analytics\u003c\/p\u003e \u003cp\u003eChapter 5: Social Media Actions Analytics\u003c\/p\u003e \u003cp\u003eChapter 6: Social Media Apps Analytics\u003c\/p\u003e \u003cp\u003eChapter 7: Social Media Hyperlinks Analytics\u003c\/p\u003e \u003cp\u003eChapter 8: Social Media Location Analytics\u003c\/p\u003e \u003cp\u003eChapter 9: Social Media Search Engine Analytics\u003c\/p\u003e \u003cp\u003eChapter 10: Aligning Social Media Analytics with Business Goals\u003c\/p\u003e \u003cp\u003eThe book also comes with a companion site (http: \/\/7layersanalytics.com\/) which offers Updated Tutorials, Power-Point Slide, Case Studies, Sample Data, and Syllabus.\u003c\/p\u003e\u003cp\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Gohar F. Khan\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 1507823207\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9781507823200\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Createspace Independent Publishing Platform\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 07\/02\/2015\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 216\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.87lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.69h x 7.44w x 0.46d\u003c\/p\u003e","brand":"Gohar F. Khan","offers":[{"title":"Paperback","offer_id":43989945909503,"sku":"9781507823200","price":37.77,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_9e8c2b8c-c510-40d7-a41f-801ba5cdcbae.jpg?v=1683302217","url":"https:\/\/www.whiterainbookhouse.com\/products\/seven-layers-of-social-media-gohar-f-khan-9781507823200","provider":"WR Book House","version":"1.0","type":"link"}