{"product_id":"shakespeare-and-youtube-stephen-oneill-9781474263177","title":"Shakespeare and YouTube","description":"The video-sharing platform YouTube signals exciting opportunities and challenges for Shakespeare studies. As patron, distributor and archive, YouTube occasions new forms of user-generated Shakespeares, yet a reduced Bard too, subject to the distractions of the contemporary networked mediascape. \u003cbr\u003e\u003cbr\u003e This book identifies the genres of YouTube Shakespeare, interpreting them through theories of remediation and media convergence and as indices of Shakespeare's shifting cultural meanings. Exploring the intersection of YouTube's participatory culture - its invitation to 'Broadcast Yourself' - with its corporate logic, the book argues that YouTube Shakespeare is a site of productive tension between new forms of self-expression and the homogenizing effects of mass culture. \u003cbr\u003e\u003cbr\u003e Stephen O'Neill\u003ci\u003e \u003c\/i\u003eunfolds the range of YouTube's Bardic productions to elaborate on their potential as teaching and learning resources. The book importantly argues for a critical media literacy, one that attends to identity constructions and to the politics of race and gender as they emerge through Shakespeare's new media forms. \u003cbr\u003e\u003cbr\u003e \u003ci\u003eShakespeare and YouTube\u003c\/i\u003e will be of interest to students and scholars of Shakespearean drama, poetry and adaptations, as well as to new media studies.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Stephen O'Neill\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 1474263178\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9781474263177\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Bloomsbury Publishing PLC\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 10\/22\/2015\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 344\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.74lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 7.81h x 5.06w x 0.72d","brand":"Stephen O'Neill","offers":[{"title":"Paperback","offer_id":47200715669759,"sku":"9781474263177","price":47.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_0e5197a2-f35e-4d50-853e-7eb12216239a.jpg?v=1756787670","url":"https:\/\/www.whiterainbookhouse.com\/products\/shakespeare-and-youtube-stephen-oneill-9781474263177","provider":"WR Book House","version":"1.0","type":"link"}