{"product_id":"shaping-brands-christoph-zielke-9783721210576","title":"Shaping Brands: The New Basics","description":"\u003cp\u003e\u003cb\u003eNew approaches to the function design's role to brand \u003c\/b\u003e\u003cb\u003esuccess\u003c\/b\u003e\u003c\/p\u003e\u003cp\u003eIn his new book, the award-winning author examines the value of brands and the essential role of brand design. He provides a scientifically sound understanding of the underlying methods, modes of action, processes and objectives. His approach represents a shift in perspective: rather thancharging a brand with exclusive meanings, but the primary goal should be to reach as many people as possible and increase their willingness to purchase the brand's product.\u003c\/p\u003e\u003cp\u003eGood design significantly contributes to the success of a brand by making it perceptible, recognizable and memorable, and thereby facilitating the purchasing process. The question of impact is, to a large extent, a question of form - the physical reality of the design and how it is communicated. Christoph Zielke presents the overall context in a compact way and provides well-founded insights for developing effective design strategies that sustainably increase brand value.\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Christoph Zielke\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 3721210573\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9783721210576\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Niggli\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 05\/05\/2026\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 176\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback","brand":"Christoph Zielke","offers":[{"title":"Paperback","offer_id":47425614381311,"sku":"9783721210576","price":39.95,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_37f1e556-8742-49f3-a1ec-8339ae783a28.jpg?v=1761540434","url":"https:\/\/www.whiterainbookhouse.com\/products\/shaping-brands-christoph-zielke-9783721210576","provider":"WR Book House","version":"1.0","type":"link"}