{"product_id":"shaping-entrepreneurial-marketing-volume-1-narayanage-jayantha-dewasiri-9781837088539","title":"Shaping Entrepreneurial Marketing, Volume 1: A South Asian Perspective","description":"\u003cp\u003e\u003cem\u003eShaping Entrepreneurial Marketing, Volume 1: A South Asian Perspective \u003c\/em\u003eprovides an in-depth analysis of how marketing and entrepreneurship have shaped the business landscape in South Asia. \u003c\/p\u003e \u003cp\u003eAs the region undergoes rapid economic development, this book offers valuable insights into the role of entrepreneurial marketing in the growth of advertising, e-commerce, technology, and small and medium enterprises (SMEs). This timely publication addresses a gap in the literature, offering theoretical and practical contributions to the emerging field of entrepreneurial marketing in developing economies. \u003c\/p\u003e \u003cp\u003eThis volume is essential for scholars, policymakers, and business leaders seeking to understand the dynamic interplay of entrepreneurship, marketing, and economic development in the South Asian context.\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Narayanage Jayantha Dewasiri\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 1837088535\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9781837088539\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Emerald Publishing Limited\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 10\/13\/2025\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 308\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Hardcover","brand":"Narayanage Jayantha Dewasiri","offers":[{"title":"Hardcover","offer_id":47036524036351,"sku":"9781837088539","price":110.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_c6a23995-f600-4102-b950-379ec166e81b.jpg?v=1752637835","url":"https:\/\/www.whiterainbookhouse.com\/products\/shaping-entrepreneurial-marketing-volume-1-narayanage-jayantha-dewasiri-9781837088539","provider":"WR Book House","version":"1.0","type":"link"}