{"product_id":"shine-amith-prabhu-9789360451981","title":"Shine: Stories and Insights from India's Public Relations Builders","description":"\u003cp\u003e\u003cstrong\u003eAbout the Book\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eTHIRTY PROFILES AND PERSPECTIVES FROM THE BUILDERS OF THE INDIAN PR INDUSTRY.\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003eKiran Ray Chaudhary. Madhavendra Das. Tarun Deo. Nikhil Dey. Deepshika Dharmaraj. Dhrubajyoti Gayan. Veena Gidwani. Santanu Gogoi. Ameer Ismail. Deepak Jolly. Pranav Kumar. Sonya Madeira. Sunayna Malik. Nitin Mantri. Anurag Mittal. Abhilasha Padhy. Pooja Pathak. Udit Pathak. Valerie Pinto. Xavier Prabhu. Sharif Rangnekar. Rekha Rao. Amitabh Saxena. Radhika Shapoorjee. Atul Sharma. Ashwani Singla. Aseem Sood. Rakesh Thukral. Sarvesh Tiwari. Dilip Yadav.\u003c\/p\u003e\u003cp\u003eThese are some of the best-known names in the business of public relations, the builders who laid the ground on which the profession stands today.\u003c\/p\u003e\u003cp\u003eIn Shine: Stories and Insights from India's Public Relations Builders, editors Amith Prabhu and Sarika Chavan interview thirty senior PR professionals, where they talk about their life, work and methods. Read together, the thirty pieces illuminate how the field of PR consultancy has grown over the years.\u003c\/p\u003e\u003cp\u003eThese tales allow the reader a ringside view of the many ways in which these leaders found their way to the profession-and to success.\u003c\/p\u003e\u003cp\u003eA must-read for every PR professional and enthusiast.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eAbout the Editors\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eAmith Prabhu\u003c\/strong\u003e is a pioneering public relations and reputation management professional with over twenty years of experience. He has worked in India and in the USA at leading marketing communication companies. He is the co-founder of India's only weekend offsite summit for the profession, PRAXIS. He serves on the international board of the Global Alliance (GA). He is the founding dean at the School of Communications \u0026amp; Reputation (SCoRe) in Mumbai. He has a postgraduate degree in Public Relations and communication management from Symbiosis Institute of Media and Communication. He lives in Gurgaon.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eSarika Chavan\u003c\/strong\u003e is the founder of Sparkle Gift Cards and is the director of social impact at The PRomise Foundation. She is a Public Relations professional with over nineteen years of work experience. Her last stint was at Weber Shandwick Mumbai, where she was vice president - client experience. Previously she was employed at Adfactors PR, Text100 (now Archetype) and Perfect Relations. She writes the longest-running monthly book review column. She has a postgraduate diploma from the Xavier Institute of Communications. She lives in Mumbai.\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Amith Prabhu,Sarika Chavan\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 9360451983\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9789360451981\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Westland Business\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 07\/24\/2025\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 274\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.71lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 8.50h x 5.50w x 0.58d","brand":"Amith Prabhu","offers":[{"title":"Paperback","offer_id":48175732556031,"sku":"9789360451981","price":18.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_292feaeb-52c5-4263-b1c9-dde2ad72d4ff.jpg?v=1771335565","url":"https:\/\/www.whiterainbookhouse.com\/products\/shine-amith-prabhu-9789360451981","provider":"WR Book House","version":"1.0","type":"link"}