{"product_id":"shopper-marketing-and-the-role-dhruv-grewal-9781784410018","title":"Shopper Marketing and the Role of In-Store Marketing","description":"As the way shoppers' purchasing habits change due to influences such as mobile devices and the internet there is an increasing need to understand how marketing actions influence how shoppers respond to offers. This volume of RMR dedicates itself to understanding the impact on shoppers from in-store marketing activities on their path to purchase.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Dhruv Grewal\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 1784410012\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9781784410018\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Emerald Group Publishing\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 08\/20\/2014\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 248\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Hardcover\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 1.15lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.10h x 6.00w x 1.00d","brand":"Dhruv Grewal","offers":[{"title":"Hardcover","offer_id":45331813335295,"sku":"9781784410018","price":165.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_15a88713-acba-4d98-8ddb-612074a93f73.jpg?v=1713970961","url":"https:\/\/www.whiterainbookhouse.com\/products\/shopper-marketing-and-the-role-dhruv-grewal-9781784410018","provider":"WR Book House","version":"1.0","type":"link"}