{"product_id":"shopper-marketing-markus-sthlberg-9780749464714","title":"Shopper Marketing: How to Increase Purchase Decisions at the Point of Sale","description":"\u003cp\u003eShopper Marketing details how marketers can influence the buying decision in-store. The 35 contributors from top companies around the world have packed the book with practical advice on shopper needs and trends, retail environments, effective packaging and much more to equip product and brand managers, packaging experts, merchandising specialists and more with the tools they need to be successful in this field of sales promotion. \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003eThe second edition of \u003cb\u003eShopper Marketing \u003c\/b\u003ehas been fully updated to include a new forward by marketing guru Philip Kotler and 12 new articles that reflect the current changes in the fast growing area, focusing specifically on the international scope, the online presence and the future of shopper marketing. New case studies from India, China, Brazil and Japan also add to the depth and breadth of the first edition.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Markus St乕lberg, Ville Maila\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 0749464712\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9780749464714\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Kogan Page\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 02\/28\/2012\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 296\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Hardcover\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 1.39lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.54h x 6.35w x 1.09d","brand":"Markus St乕lberg","offers":[{"title":"Hardcover","offer_id":43990308421887,"sku":"9780749464714","price":45.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_ba0b17d2-d376-44b5-89fe-bf7b9de82ae5.jpg?v=1683304044","url":"https:\/\/www.whiterainbookhouse.com\/products\/shopper-marketing-markus-sthlberg-9780749464714","provider":"WR Book House","version":"1.0","type":"link"}