{"product_id":"shopper-marketing-peter-steidl-9781523842322","title":"Shopper Marketing: Neuromarketing Strategies to Win the Battle at the Shelf","description":"This book offers a different take on shopper marketing: using insights from neuromarketing, it explores how the shopping brain works, and how these insights can be used to develop more effective shopper marketing strategies and tactics. Part 1 presents the neuromarketing foundation that modern shopper marketing is based on and outlines an easy to follow, eight step framework for developing effective shopper marketing strategies. Part 2 adds colour with a collection of case examples designed to get your creative juices flowing when you are looking for big new shopper marketing ideas. This book is for you if you want to develop a leading-edge shopper marketing capability or to review - and possibly update - your current shopper marketing practice. Carl MacInnes is a senior executive responsible for global shopper marketing practice at Fonterra, the world's largest dairy exporter. Dr Peter Steidl is a marketing consultant and neuromarketing expert who has worked with leading corporations in 20 countries on five continents.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Peter Steidl, Carl MacInnes\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 1523842326\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9781523842322\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Createspace Independent Publishing Platform\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 03\/07\/2016\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 198\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.44lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 8.00h x 5.00w x 0.42d","brand":"Peter Steidl","offers":[{"title":"Paperback","offer_id":43940181508351,"sku":"9781523842322","price":24.8,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/products\/img_8e2740a0-8b5c-4e16-9ef1-f3ecfedf76f0.jpg?v=1681445718","url":"https:\/\/www.whiterainbookhouse.com\/products\/shopper-marketing-peter-steidl-9781523842322","provider":"WR Book House","version":"1.0","type":"link"}