{"product_id":"shopping-30-cor-molenaar-9781409417644","title":"Shopping 3.0: Shopping, the Internet or Both?","description":"Customers don't come into a shop because they have to, because they have no choice; they enter voluntarily because it is practical, or attractive, or fun! Shops are not yet written off and retailers are not practising an ancient craft, but there is a lot that needs to be done. Drawing on extensive research, Cor Molenaar, one of Europe's leading authors on the intersection of marketing and technology, explores what modern shopping customers are looking for and what retailers (online, bricks and mortar or hybrid) can do to attract them. It is a must-have guide for retailers, IT and marketing professionals, and advertising agencies.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Cor Molenaar\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 1409417646\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9781409417644\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Routledge\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 10\/28\/2010\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 226\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Hardcover\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 1.35lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 10.00h x 7.00w x 0.56d","brand":"Cor Molenaar","offers":[{"title":"Hardcover","offer_id":48088170856703,"sku":"9781409417644","price":190.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_eec9afaa-e23b-4493-bc2d-1ce090b1de72.jpg?v=1769103451","url":"https:\/\/www.whiterainbookhouse.com\/products\/shopping-30-cor-molenaar-9781409417644","provider":"WR Book House","version":"1.0","type":"link"}