{"product_id":"shoptimism-lee-eisenberg-9781451668223","title":"Shoptimism: Why the American Consumer Will Keep on Buying No M","description":"In this smart, engaging book, Lee Eisenberg, best-selling author of\u003ci\u003e The Number: A Completely Different Way to Think about the Rest of Your Life\u003c\/i\u003e, leads us on a provocative and entertaining tour of America's love\/hate affair with shopping, a pursuit that, even in hard times, remains a true national pastime. \u003cp\u003e\u003c\/p\u003e Why do we shop and buy the way we do? In a work that will explain much about the American character, Eisenberg chronicles the dynamics of selling and buying from almost every angle. Neither a cheerleader for consumption nor an anti-consumerist scold, he explores with boundless curiosity the vast machinery aimed at inducing us to purchase everything from hair mousse to a little black dress. He leads us, with understated humor, into the broad universe of marketing, retailing, advertising, and consumer and scientific research--an arsenal of powerful forces that combine to form what he calls \"The Sell Side.\" \u003cp\u003e\u003c\/p\u003e Through the rest of the book, Eisenberg leads us through the \"Buy Side\" -- a journey directly into our own hearts and minds, asking among other questions: What are we \u003ci\u003ereally\u003c\/i\u003e looking for when we buy? Why are we alternately excited, guilt-ridden, satisfied, disappointed, and recklessly impulsive? What are our biases, need for status, impulses to self-express, that lead us individually to buy what we buy? \u003cp\u003e\u003c\/p\u003e Are you a classic buyer (your \u003ci\u003ehead\u003c\/i\u003e wants to do the right thing), or a \u003ci\u003eromantic\u003c\/i\u003e buyer (your \u003ci\u003eheart\u003c\/i\u003e just wants to have fun)? How do men and women differ in their attitudes towards shopping, and does the old cliche -- \"Women shop, men buy\" -- apply any longer? \u003cp\u003e\u003c\/p\u003e Of special interest are the author's findings on the subject of What Makes a Good Buy? We all purchase things that we sooner or later regret, but what are the guidelines for making purchases that we'll never regret? What, for instance, defines the perfect gift? \u003cp\u003e\u003c\/p\u003e Brimming with wit and surprise, \u003ci\u003eShoptimism\u003c\/i\u003e will be delightful and instructive reading for anyone with a credit card and a healthy curiosity about American culture, through good times and bad. For here, in one vivid journey, is a memorable, panoramic portrait of our everyday self-delusions, desires, and dreams.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Lee Eisenberg\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 1451668228\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9781451668223\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Free Press\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 01\/05\/2013\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 352\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.85lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 8.80h x 6.00w x 0.80d","brand":"Lee Eisenberg","offers":[{"title":"Paperback","offer_id":46825783066879,"sku":"9781451668223","price":21.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_a9103a26-604a-4496-8254-3ec7c379bde7.jpg?v=1746073610","url":"https:\/\/www.whiterainbookhouse.com\/products\/shoptimism-lee-eisenberg-9781451668223","provider":"WR Book House","version":"1.0","type":"link"}