{"product_id":"shout-in-the-right-direction-eric-lehnen-9780984763610","title":"Shout In The Right Direction: Target Your Audience and Amplify Your Voice on the Web","description":"\u003cb\u003eMore Focus, Less Noise. A new way of thinking about your marketing.\u003c\/b\u003e \u003cp\u003e\u003c\/p\u003e Why do some businesses fizzle on social media, while others consistently pick up thousands of followers? The companies that are most successful online have learned to Shout in the Right Direction. \u003cp\u003e\u003c\/p\u003e Today, it's no longer enough to hope that you are reaching the right people on the web, you have to know. The National Institute for Social Media calls Shout in the Right Direction \"a must read for entrepreneurs and small business owners,\" mentioning that it provides an \"easily understandable rationale for approaching the marketing planning process.\" \u003cp\u003e\u003c\/p\u003e Written for small business owners, managers, and digital marketers, this book gives readers: \u003cbr\u003e \u003cul\u003e \u003cli\u003eA simple and easy-to-follow approach for making a marketing plan that delivers results.\u003c\/li\u003e \u003cli\u003eInnovative strategies for leveraging social networks to generate business.\u003c\/li\u003e \u003cli\u003eCreative ways to develop messages that resonate with audiences.\u003cbr\u003e\n\u003c\/li\u003e \u003c\/ul\u003e Eric and Nick have distilled years of research, consulting, and practical experience in digital marketing strategy into this practical and thought-provoking guide to small business marketing.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Eric Lehnen,Nick Rosener\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 0984763619\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9780984763610\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Tech Nick Creative\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 04\/26\/2014\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 196\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.59lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.02h x 5.98w x 0.42d","brand":"Eric Lehnen","offers":[{"title":"Paperback","offer_id":48216524882175,"sku":"9780984763610","price":20.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_e03e9100-1423-40a4-9bef-3a511f7f0eb7.jpg?v=1771991581","url":"https:\/\/www.whiterainbookhouse.com\/products\/shout-in-the-right-direction-eric-lehnen-9780984763610","provider":"WR Book House","version":"1.0","type":"link"}