{"product_id":"show-us-what-youve-got-gillian-horan-9781443817257","title":"Show Us What You've Got: Building and Managing Strong Brands in Ireland's Service SMEs","description":"Research has shown that entrepreneurship has a positive impact on productivity and competitiveness. In the face of the recent global downturn, the service sector remains a dominant force continuously creating a wealth of new jobs. Within this service sector, owners\/managers are persistently building their brand and bringing positive branding experiences. This research addresses how owner\/managers of Irish service small medium enterprises (SMEs) execute and manage brands. This is an area of study in its infancy and this book is a step towards providing evidence of the importance and relevance of branding to SMEs.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Gillian Horan\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 1443817252\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9781443817257\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Cambridge Scholars Publishing\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 02\/01\/2010\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 210\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Hardcover","brand":"Gillian Horan","offers":[{"title":"Hardcover","offer_id":47520394739967,"sku":"9781443817257","price":67.95,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_0957a7c2-2756-4416-af07-61c1b47208d7.jpg?v=1762885294","url":"https:\/\/www.whiterainbookhouse.com\/products\/show-us-what-youve-got-gillian-horan-9781443817257","provider":"WR Book House","version":"1.0","type":"link"}