{"product_id":"side-effects-lorin-j-elias-9781459747555","title":"Side Effects: How Left-Brain Right-Brain Differences Shape Everyday Behaviour","description":"\u003cb\u003eUnderstanding how right-brain and left-brain differences influence our habits, thoughts, and actions.\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003eHuman behaviour is lopsided. When cradling a newborn child, most of us cradle the infant to the left. When posing for a portrait, we tend to put our left cheek forward. When kissing a lover, we usually tilt our head to the right. Why is our behaviour so lopsided and what does this teach us about our brains? How have humans instinctively used this information to make our images more attractive and impactful? Can knowing how left-brain right-brain differences shape our opinions, tendencies, and attitudes help us make better choices in art, architecture, advertising, or even athletics? \u003cbr\u003e\u003cbr\u003e\u003ci\u003eSide Effects\u003c\/i\u003e delves into how lateral biases in our brains influence everyday behaviour and how being aware of these biases can be to our advantage.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Lorin J. Elias\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 1459747550\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9781459747555\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Dundurn Press\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 09\/13\/2022\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 248\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.90lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 8.90h x 5.90w x 0.70d","brand":"Lorin J. Elias","offers":[{"title":"Paperback","offer_id":43943295287551,"sku":"9781459747555","price":22.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/products\/img_17cf4035-9fdf-4c55-b30d-41dc5db7596f.jpg?v=1681497317","url":"https:\/\/www.whiterainbookhouse.com\/products\/side-effects-lorin-j-elias-9781459747555","provider":"WR Book House","version":"1.0","type":"link"}