{"product_id":"silvercomm-anne-m-cooper-9781538175149","title":"SilverComm: Marketing Practices and Messages for the Age of Aging","description":"\u003cp\u003eThe marketing world has long under-appreciated the buying power held by adults over 65 years of age. In the current age of longevity, it's essential that students engage with strategies that embrace all age groups. This text combines professional interviews, theory-based research, and practical exercises to supplement any strategic comm course.\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Anne M. Cooper, Young Joon Lim\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 1538175142\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9781538175149\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Rowman \u0026amp; Littlefield Publishers\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 02\/10\/2023\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 180\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.60lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.00h x 6.00w x 0.41d\u003cbr\u003e\u003cbr\u003e\u003cb\u003eReview Citation(s): \u003c\/b\u003e\u003cbr\u003e\u003ci\u003eChoice\u003c\/i\u003e 08\/01\/2023","brand":"Anne M. Cooper","offers":[{"title":"Paperback","offer_id":44071613956351,"sku":"9781538175149","price":34.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_202fe9e8-65a7-4c49-bf40-80f762f3d97a.jpg?v=1685437145","url":"https:\/\/www.whiterainbookhouse.com\/products\/silvercomm-anne-m-cooper-9781538175149","provider":"WR Book House","version":"1.0","type":"link"}