{"product_id":"simple-alan-siegel-9781455509669","title":"Simple: Conquering the Crisis of Complexity","description":"For decades, Alan Siegel and Irene Etzkorn have championed simplicity as a competitive advantage and a consumer right. Consulting with businesses and organizations around the world to streamline products, services, processes and communications, they have achieved dramatic results. \u003cp\u003e\u003c\/p\u003e In \u003cb\u003eSimple\u003c\/b\u003e, the culmination of their work together, Siegel and Etzkorn show us how having empathy, striving for clarity, and distilling your message can reduce the distance between company and customer, hospital and patient, government and citizen-and increase your bottom line. \u003cp\u003e\u003c\/p\u003e Examining the best and worst practices of an array of organizations big and small-including the IRS, Google, Philips, Trader Joe's, Chubb Insurance, and ING Direct, and many more-Siegel and Etzkorn recast simplicity as a mindset, a design aesthetic, and a writing technique. \u003cp\u003e\u003c\/p\u003e In these illuminating pages you will discover, among other things: \u003cbr\u003e\u003cul\u003e\n\u003cli\u003eWhy the Flip camera became roadkill in the wake of the iPhone \u003c\/li\u003e\n\u003cli\u003eWhat SIMPLE idea allowed the Cleveland Clinic to improve care and increase revenue \u003c\/li\u003e\n\u003cli\u003eHow OXO designed a measuring cup that sold a million units in its first 18 months on the market \u003c\/li\u003e\n\u003cli\u003eWhere Target got the idea for their \"ClearRX\" prescription system \u003c\/li\u003e\n\u003cli\u003eHow New York City simplified its unwieldy bureaucracy with three simple numbers\u003c\/li\u003e\n\u003c\/ul\u003e By exposing the overly complex things we encounter every day, SIMPLE reveals the reasons we allow confusion to persist, inspires us to seek clarity, and explores how social media is empowering consumers to demand simplicity. \u003cp\u003e\u003c\/p\u003e The next big idea in business is \u003cb\u003eSimple\u003c\/b\u003e.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Alan Siegel, Irene Etzkorn\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 1455509663\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9781455509669\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Twelve\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 04\/02\/2013\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 256\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Hardcover\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.95lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 8.10h x 6.30w x 1.10d\u003cbr\u003e\u003cbr\u003e\u003cb\u003eReview Citation(s): \u003c\/b\u003e\u003cbr\u003e\u003ci\u003ePublishers Weekly\u003c\/i\u003e 02\/04\/2013\u003cbr\u003e\u003ci\u003eKirkus Reviews\u003c\/i\u003e 02\/15\/2013","brand":"Alan Siegel","offers":[{"title":"Hardcover","offer_id":43987729711359,"sku":"9781455509669","price":36.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_acdbe5c1-d980-4e0c-a86a-6c434081926c.jpg?v=1683290642","url":"https:\/\/www.whiterainbookhouse.com\/products\/simple-alan-siegel-9781455509669","provider":"WR Book House","version":"1.0","type":"link"}